Guided toward Excellence

Presbyterian author and theologian Eugene Peterson reflects upon God’s challenging questions to the prophet Jeremiah at a pivotal point in his ministry:

Every one of us needs to be stretched to live at our best, awakened out of dull moral habits, shaken out of petty and trivial busy-work. Jeremiah does that for me. And not only for me. Millions upon millions of Christians and Jews have been goaded and guided toward excellence as they have attended to God’s word spoken to and by Jeremiah.…

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.